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Evidence Guide: BSBMKG510 - Plan e-marketing communications

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG510 - Plan e-marketing communications

What evidence can you provide to prove your understanding of each of the following citeria?

Prepare electronic marketing strategy or plan

  1. In consultation with relevant personnel, determine electronic marketing (e-marketing) purpose and objectives reflecting organisation’s strategy, direction and values
  2. Develop an e-marketing strategy or plan that addresses aims and targets of organisation’s existing business or marketing plan, and is consistent with organisational and budgetary requirements
  3. Develop a value proposition for e-marketing strategy or plan
  4. Identify, cost and detail e-marketing tools for the organisation and its products and services in the e-marketing strategy or plan
  5. Identify and incorporate e-marketing approaches, tools and strategies to reach target market and achieve objectives
  6. Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing e-marketing strategies
  7. Ensure e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements
In consultation with relevant personnel, determine electronic marketing (e-marketing) purpose and objectives reflecting organisation’s strategy, direction and values

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop an e-marketing strategy or plan that addresses aims and targets of organisation’s existing business or marketing plan, and is consistent with organisational and budgetary requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop a value proposition for e-marketing strategy or plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify, cost and detail e-marketing tools for the organisation and its products and services in the e-marketing strategy or plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and incorporate e-marketing approaches, tools and strategies to reach target market and achieve objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing e-marketing strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare and evaluate website marketing strategy

  1. Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or plan, and modify if required
  2. Establish strategies for evaluation of website as a marketing tool
  3. Evaluate website design according to e-marketing strategy, to ensure the design projects required image of the organisation, and conveys features and benefits of products or services; recommend modifications if required
  4. Evaluate website data recording, contacts and feedback mechanisms as part of website evaluation
  5. Develop website marketing strategy in accordance with, and for inclusion in, e-marketing strategy or plan
  6. Integrate website marketing strategy into overall e-marketing strategy
  7. Evaluate effectiveness of website marketing strategy
Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or plan, and modify if required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish strategies for evaluation of website as a marketing tool

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate website design according to e-marketing strategy, to ensure the design projects required image of the organisation, and conveys features and benefits of products or services; recommend modifications if required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate website data recording, contacts and feedback mechanisms as part of website evaluation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop website marketing strategy in accordance with, and for inclusion in, e-marketing strategy or plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Integrate website marketing strategy into overall e-marketing strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate effectiveness of website marketing strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare electronic marketing strategy or plan

1.1 In consultation with relevant personnel, determine electronic marketing (e-marketing) purpose and objectives reflecting organisation’s strategy, direction and values

1.2 Develop an e-marketing strategy or plan that addresses aims and targets of organisation’s existing business or marketing plan, and is consistent with organisational and budgetary requirements

1.3 Develop a value proposition for e-marketing strategy or plan

1.4 Identify, cost and detail e-marketing tools for the organisation and its products and services in the e-marketing strategy or plan

1.5 Identify and incorporate e-marketing approaches, tools and strategies to reach target market and achieve objectives

1.6 Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing e-marketing strategies

1.7 Ensure e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements

2. Prepare and evaluate website marketing strategy

2.1 Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or plan, and modify if required

2.2 Establish strategies for evaluation of website as a marketing tool

2.3 Evaluate website design according to e-marketing strategy, to ensure the design projects required image of the organisation, and conveys features and benefits of products or services; recommend modifications if required

2.4 Evaluate website data recording, contacts and feedback mechanisms as part of website evaluation

2.5 Develop website marketing strategy in accordance with, and for inclusion in, e-marketing strategy or plan

2.6 Integrate website marketing strategy into overall e-marketing strategy

2.7 Evaluate effectiveness of website marketing strategy

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare electronic marketing strategy or plan

1.1 In consultation with relevant personnel, determine electronic marketing (e-marketing) purpose and objectives reflecting organisation’s strategy, direction and values

1.2 Develop an e-marketing strategy or plan that addresses aims and targets of organisation’s existing business or marketing plan, and is consistent with organisational and budgetary requirements

1.3 Develop a value proposition for e-marketing strategy or plan

1.4 Identify, cost and detail e-marketing tools for the organisation and its products and services in the e-marketing strategy or plan

1.5 Identify and incorporate e-marketing approaches, tools and strategies to reach target market and achieve objectives

1.6 Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing e-marketing strategies

1.7 Ensure e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements

2. Prepare and evaluate website marketing strategy

2.1 Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or plan, and modify if required

2.2 Establish strategies for evaluation of website as a marketing tool

2.3 Evaluate website design according to e-marketing strategy, to ensure the design projects required image of the organisation, and conveys features and benefits of products or services; recommend modifications if required

2.4 Evaluate website data recording, contacts and feedback mechanisms as part of website evaluation

2.5 Develop website marketing strategy in accordance with, and for inclusion in, e-marketing strategy or plan

2.6 Integrate website marketing strategy into overall e-marketing strategy

2.7 Evaluate effectiveness of website marketing strategy